Email Marketing That ‘Kills’…
You’ve probably heard that the ‘money is in the list’. When you have any type of online business you want to build a list of opt-in subscribers. You want to keep in touch with them on a regular basis, but there is a method to this madness, you have to be careful how you handle your list.
Treat them right and you could be making a great living online, treat them wrong and you might end up working at a fast food joint!
You’re probably a lot like me, you get a ton of emails every single day. Way too many to read. Most of the emails I get I don’t even open, they go right to the trash folder. So, how can you be sure that the emails you send don’t end up in someones spam folder?
The short answer would be: write an interesting subject. If you pique their curiosity they will be much more likely to open your email. That is step one.
Step two is to write an informative email. Make it something that they will want to read. Something that benefits them. Always remember: WIIFM (what’s in it for me) this is what your subscriber is always thinking.
Give them something worthwhile and you will build up trust and they will be much more likely to read your emails in the future.
Step three don’t just send sales pitches. This is the best way to get your emails sent to the trash folder. If all you ever do is ask your subscribers for money they will get sick of it!
They probably get at least a dozen emails a day asking for money. To be successful you have to be the different one, the one who offers them something of value instead of just asking them for their money.
So, in order to make email marketing work for you make your subject lines interesting, offer your subscribers something of value don’t just ask them to buy something, and build a long term trust and rapport.
If you follow these simple steps your emails will get read, and you will build trust so that when you do make a product recommendation they will be much more likely to buy.
