Learn To Earn Money Online, Use This Internet Marketing Glossary Of Terms
If you want to build a business, no matter what type, you should definitely put the power of the Internet to use for you.
This glossary of Internet Marketing (IM) terms will help you out.
Affiliate: Someone who sells a product for another and gets paid on a commission basis.
Blog: An online journal or log. Can be on any subject and can be easily updated.
Bookmark: An easy way to locate a website in the future.
Chat Room: A place where people interested in the same topic can ‘chat’ online in real time.
Click Through Rate: The number of people who click on the link in an add and are taken to another website. This is one way to measure the effectiveness of online advertising.
Copywriting: : Any thing that is written with the purpose of getting someone to do something. Ex. A website page trying to convince someone to buy the product.
Conversion Rate: The number of people who perform a certain task in relation to the total number of people who visit your site.
Domain: The website name. Basically it’s the address of your website.
Ezine: Like an electronic magazine. Allows people to publish their own Ezine electronically.
FAQ: Frequently asked questions
Freeware: or shareware. Software that can be downloaded and used for free.
FTP: File transfer protocol. Allows the transfer of files from one computer to another. EX: if you build a website on your home computer and want to upload it to your hosting service you would ‘ftp’ it.
Home Page: The main page of your website.
Hosting Account: A server which gives access to anyone on the web who wants to view your website.
Hyperlink: A clickable link within a text document.
Keyword: A word or phrase that is used by someone searching online for a particular product or service. The word or words that would be typed into a browser to find something online.
Keyword Research: Finding the keywords that are searched for most often for any particular product or service. EX. If I were selling socks I would want to know exactly what words people were typing into their computers to search for socks. Red socks, green socks, men’s socks, women’s socks, etc.
Link Building: The process of getting other websites to link to your website. This can help you get a higher ranking in the search engines.
Mailing List: A list of names and email addresses of people who have ‘opted-in’ and requested to receive emails from you.
Newbie: Someone who is new to the Internet or a particular forum.
Opt-In: When someone agrees to receive informational emails from you. They have signed up for it.
Pay Per Click (PPC): A form of advertising where the advertiser only pays when someone clicks on their ad. They pick a keyword for their ad and bid on it. The highest bidder gets the highest position on the page. The amount they pay is dependent on many variables such as the quality of their ad and the popularity of the word they are bidding on.
PDF (Portable Document Format): Must have Adobe Acrobat to read it. Commonly used for e-books and other down loadable documents.
ROI (Return On Investment): A way to calculate the effectiveness of any given form of advertising. Allows you to see how much you make vs. how much you spend on that ad.
SEO (Search Engine Optimization): The technique to use the proper keywords and links so that your website will rank high when someone does a search using the keywords you have used on your site.
Spam: Sending emails to people who have not opted-in or requested information from you.
Squeeze Page: The first page someone comes to when visiting your website. The only purpose of this page is to gather contact information from your visitor such as name and email address.
Traffic: Refers to the number of visitors to a website. In order to make money online you want targeted traffic, that is visitors who are actively looking for and are interested in purchasing the product or service you are providing.
Viral Marketing: Marketing which becomes viral. Think of a cold virus. It will spread all over with virtually no effort. In terms of marketing this is a good thing. Your product can be spread all over the web like wildfire.
Web 2.0: The newest generation of website users. Allows people to share thoughts, photos, videos, etc.
WYSIWYG (What You See Is What You Get): Used to create web pages. It allows you to add text or images just like you would with any word processor than it automatically translates everything into HTML so it can be uploaded to the Internet.
