This Online Marketing Guide Will Help Clear Things Up For You

I realize that all industries have their own unique terminology. If you want to succeed in a certain industry you must be able to “speak the language”. With an online business there is a ton of jargon, and it sounds pretty weird. For that reason, I’ve compiled this online marketing guide to explain what some of the most commonly used terms mean.

This Will Get You Started…

This list is not even close to what you might call “exhaustive” but it is some of the most common terms you are likely to encounter. It will provide you with the basics to get you started online.  You will need to continually expand your knowledge base as your business grows, but this online marketing guide will start you off!

OK, Here We Go…

1. Auto Responder – this is an automated system that you can use to send follow up emails. When you sign up for an autoresponder service you will be able to pre-load your emails. You can add as many as you want and you can set how often they will be delivered.

As part of your auto responder service you will also be able to create forms to put on your website so that people can sign up to your email list.

2.  Article Marketing – this is a method of submitting articles to various places online as a way to generate traffic back to your website. After some recent changes in the search engines many people claim that this doesn’t work anymore.

It can still work, just in a different way than it used to. Now, you can use this to get backlinks which can help you rank better and get more traffic to your site instead of getting traffic directly from your article when someone clicks on the link in your resource box.

3.  Backlinks – these are links that come to your website or blog from another website or blog. The recent changes in search engine algorithms have placed even more importance on backlinking.

You can create a whole system of backlinks to your site to help propel you higher in the search engine rankings. That, in turn, will provide you with more traffic.  Some back links will hold more weight with the search engines than others. Links from high page rank authority sites to your site will carry the most weight.

4. Blog – short for “weblog” blogs are just a variation on the old static websites. Since blogs are very user friendly, they can be easily and quickly updated. That is the main reason they have gained in popularity with the search engines and why many online marketers now use a WordPress blog platform for their online business websites.

To get the most out of your business blog you should use the WordPress platform but not the free WordPress blog. You should get your own domain name and hosting account and set a blog up on that.

5. Opt- in form (webform) – this is the form you will put on your site so that people can sign up (optin) to your email list. When they optin they giving you permission to send them emails. That protects you from spam complaints.

This is tied directly into your autoresponder so that once someone signs up they will receive emails that you have already pre – loaded into your autoresponder.

6.  Pay Per Click (PPC) – this is a traffic generation method where you can place an ad and have it displayed when someone does a search for the same keywords that you have targeted for your ad. You only pay if your ad is clicked on and not just when it shows up.

This method seems to have lost some of it’s popularity in recent years and it has never been a good method for beginners. Since more than one person is trying to get their ad to show up for the same keywords, there is a bidding process.

But the highest bidder for a particular keyword does not necessarily win, there are a lot of other elements that go into the process.  This can be a very expensive method especially if you don’t really know what you are doing.

7.  Search Engine Optimization (SEO) – this is a method of optimizing all your content, your blog posts and articles, so that you make it easy for the search engines to know what keywords you want to be ranked for.

This can be very complicated but there are some simple aspects that anyone can incorporate into their blog posts and articles that will help them get a higher ranking.

I Hope This Online Marketing Guide Helps

Like I said, this is by no means a complete list but it should be enough to cover some of the more commonly heard terms online. This is enough to get you started. For the most part your income will increase in relation to two other things: the amount of time you put in and the amount of knowledge you add.

Start With The Basics…

Save yourself a lot of grief, time and money and figure out how this all works first. Stay away from the products that promise huge returns in very little time, with no knowledge and no effort… they do not work!

Instead, gain some knowledge and put that into practice on a regular basis. One resource I highly recommend for basic internet training is a program called Unstoppable Affiliates. I learned much of what I know through this course and you can learn a lot too.

Check out my  Unstoppable Affiliates review to learn more.