You may have heard of Google Adwords, this is one example of PPC.  What happens is that you pick out keywords for your topic,  you go to Google open an account and write your ads.  You only have to pay when someone clicks on your ad.

Then you will need to bid on those keywords and that is where things can get a little tricky.  First of all,  it’s  not always  the case that the highest bid wins.  Google will also take other factors into consideration such as the click through rate as well as other indicators of your ads quality.

The higher the quality the lower the bid will be.  You will set a top bid price and start your campaign.

The good thing about PPC for your online business system is that you can get a ton of traffic fairly quickly.  This allows you to test various aspect of your website to make sure it is converting (people are actually buying your product).   That is the up side of PPC.

The downside is that it is very complicated to learn.  You will be paying for your ads and more than likely you won’t be making any money from them, at least to start.  And Google will change their rules frequently.  So if you have a winning campaign today, it might not be doing so well tomorrow.

I believe that there are better methods of generating traffic for  anyone who is just starting out with their online business system.  There are many free methods that will get you a nice, steady stream of targeted traffic.

I would definitely take the time to learn PPC techniques and add them to your internet marketing arsenal.  But first   things first.  Start with the free methods until you are making some money, then re-invest some of that money into educating yourself on a PPC campaign, that way it won’t be so painful if your first couple of campaigns don’t make you any moeny.